Movement Meets Monetization: How Paceline Turns Post-Checkout Into High-Intent Growth
Author
Ankita Verma
Published Date
June 10, 2025
Nash Post Purchase
Health & Wellness
5.4%
CTR % of users clicking on brand offer links
55%
Reward Redemptions: Paceline users returning after claiming Pier39 offers.
$2.65
Earnings per Transaction
Paceline, a health and wellness app that rewards physical activity, integrated Nash Post Purchase from Pier39 AI into its post-checkout flow with an iframe-based setup that went live in under two days. Paceline retained control over which mission-aligned brand offers appeared and reported incremental revenue.
About Paceline
Paceline is on a mission to turn movement into meaningful rewards. The app incentivizes healthy behavior by rewarding users for staying active, and has built a loyal, health-conscious community that deeply values alignment between physical wellness and financial wellness.
Great experience with Pier39 so far. The team is responsive, fast, and easy to work with. The offers feel well-matched to our audience, and we’re already seeing a significant increase in additional revenue.
Anil Lodhia
Product Strategy & Strategic Initiatives at Paceline
Enhance the post-purchase experience with offers that aligned with users' values.
Drive additional revenue without disrupting the core product flow.
Give users more reasons to come back and engage with Paceline's offering again.
That's where Pier39.ai came in, to help turn everyday checkout moments into delightful, high-intent brand touchpoints.
As Paceline continued to grow, the team was looking for ways to:
Enhance the post-purchase experience with offers that aligned with users' values. |
Drive additional revenue without disrupting the core product flow. |
Give users more reasons to come back and engage with Paceline's offering again. |
That's where Pier39.ai came in, to help turn everyday checkout moments into delightful, high-intent brand touchpoints.
The Partnership
Paceline partnered with Pier39.ai to integrate curated brand offers into the post-purchase journey. The idea was simple: deliver real value to users by introducing them to high-quality, like-minded brands, without needing to discount or chase low-LTV promotions.
Early Results
These early signals showed strong alignment between Pier39’s platform and Paceline’s mission-driven audience.
5.4%
CTR % of users clicking on brand offer links
55%
Reward Redemptions: Paceline users returning after claiming Pier39 offers.
$2.65
Earnings per Transaction
Why Paceline Chose Pier39.ai
For Paceline, this wasn't just about monetization. It was about improving the customer journey in ways that felt useful, relevant, and true to the brand. The key reasons they partnered with Pier39.ai:
Super Easy to Set Up
The Pier39 integration was fast, seamless, and required minimal lift from the Paceline team—went live in 2 days.
Better Experience, Less Work
Customers get access to brands they'll love without Paceline needing to spend BD bandwidth establishing one-off deals.
Incremental Revenue
Pier39.ai adds a new income stream without touching existing pricing or user workflows.
Repeat Engagement
By introducing quality offers at just the right moment, Paceline gives users a reason to come back and redeem credits.
What's Working
So far, we've seen a few things really click:
Quick, Lightweight Integration
The Pier39.ai team had Paceline live in under 2 days with a clean iframe-based setup and custom UI polish.
Curated Brand Alignment
Paceline had full control over which offers showed up, prioritizing wellness-forward and mission-aligned partners.
No Disruption, Just Value
The experience sits after the transaction so it adds value without interrupting Paceline's core flow.
Fast Learning Loops
Pier39.ai continuously iterates on layout, offer order, and brand mix based on user clicks and feedback.
What We've Optimized So Far
This has been a collaborative test-and-learn rollout. Based on early signals, here are the five key areas we've optimized:
The User Experience
The end user response has been encouraging:
Offers feel relevant to their lifestyle The experience is seamlessly embedded after checkout The UI is clean, fast, and easy to engage with It reinforces Paceline's positioning as a wellness-first, rewards-driven platform
Looking Ahead
Paceline is continuing to scale its wellness rewards ecosystem and Pier39.ai will be part of that journey. Next steps include:
Unlike "set-it-and-forget-it" tools, Pier39 is designed to be a high-engagement layer that partners actively revisit to track earnings and optimize outcomes.
Two ways Pier39 AI can grow revenue per order for your brand.
Nash Convert
Recovers margin in your store by engaging and converting stalling shoppers.
Nash Post Purchase
Adds another revenue stream for your brand and brings your shoppers back with advertiser-funded offers.
Checkout more Case Studies
How SwimOutlet increased their revenue per transaction by 47% with Pier39.ai
How Thigh Society unlocked Higher Revenue Per Transaction with Pier39.ai
How Partners Coffee Turned Post-Purchase Into a Consistent Revenue Channel