How a High-Volume Hair Tool Brand Found More Revenue Without Changing a Thing

Author

Ankita Verma

Published Date

Jun 24, 2025

Nash Post Purchase

Beauty & Personal Care

7+%

CTR

$20K-30K

Earnings Per 100K Transactions

$29

Avg Gift Card value Given

ProStylingTools, a hair tool brand running two Shopify storefronts, added Nash Post Purchase from Pier39 AI and switched from discount codes to gift cards to protect existing promotions. The product reached a 7+% click-through rate and $20K-30K per 100K transactions, averaging $29 per gift card with no development work required.

About Prostyling Tools

ProStylingTools.com is an online destination for professional and at-home hairstyling tools. It offers a curated range of hair dryers, straighteners, curling irons, brushes, and other styling essentials from trusted brands. Designed for beauty professionals and everyday users alike, the platform makes it easy to discover tools for achieving salon-quality results.

Primary Goal: Add a new revenue stream and improve retention without adding dev work or disrupting the customer experience.

We’re super excited. We’ve already seen users coming back and redeeming their gift cards.
Gui Rodrigues
CEO & Founder, ProStylingTools

The Challenge

ProStylingTools runs two Shopify storefronts, a D2C store and a wholesale store. As Prostyling continued to grow, the team faced the following key challenges:

They already offer multiple stacked discounts on-site.

Margins are under pressure from rising tariffs.

The team is lean, and the founder handles most of the frontend work himself.

Their checkout flow is already optimized with bundles and upsells.

They had limited room to experiment with traditional levers. When they first saw Pier39.ai, they were skeptical.

We’re always looking for growth opportunities that don’t require more dev work or add marketing overhead. Pier39.ai stood out as something we hadn’t tried: post-purchase monetization and customer retention.
Gui Rodrigues
CEO & Founder, ProStylingTools

The Setup

Pier39.ai worked with both of their storefronts to activate new revenue right inside the post-purchase experience. The team added reward placements on the thank you page, order status page, and confirmation email. Because the site already had multiple active promotions, they asked the Pier39.ai team to switch from discount codes to gift cards. This way, customers could still stack offers without interfering with the site’s pricing strategy.

"We asked the Pier39.ai team to switch from discounts to gift card rewards. They implemented it almost immediately. The turnaround was impressive."
Gui Rodrigues
CEO & Founder, ProStylingTools

Starting Small

To minimize distraction, Gui initially placed the widget near the bottom of the order status page. He wanted to test it quietly, without impacting the user experience.

"I was skeptical before, and so was my partner. We started by placing it below the fold. Even then, it performed way better than expected."

-ProStylingTools

Customers clicked, engaged, and started redeeming gift cards within the first week.

What Went Live

Pier39.ai curated offers from brands that aligned with ProStylingTools’ beauty-forward audience:

These offers weren’t random! The Pier39.ai personalization algorithm matched the mindset of someone who had just purchased premium beauty tools. The experience felt seamless and on-brand.

The Results

Storefront	Click-Through Rate	Avg. Gift Card Value	Earnings per Transaction
D2C Store	6.03%	$28	$0.25
Wholesale Store	7.98%	$31	$0.22

We’ve already seen offers redeemed within a week. We’re super excited about that.

-ProStylingTools

7+%

CTR

$20K-30K

Earnings Per 100K Transactions

$29

Avg Gift Card value Given

Looking Ahead

Now that they’ve validated the performance, ProStylingTools is expanding their approach.

1

They’re moving the widget higher on the page

1

They’re moving the widget higher on the page

2

They’re adding more offers to the widget

2

They’re adding more offers to the widget

3

Considering joining Pier39.ai’s ad network as a brand partner

3

Considering joining Pier39.ai’s ad network as a brand partner

They’ve turned what started as a test into a new growth lever, one that runs quietly in the background and doesn’t burden the team.

Why It Matters

Gui built their Shopify Plus setup himself. He’s highly selective about what gets added to the site. Stability and customer experience come first.

We’ve built our Shopify Plus setup ourselves, and we’re cautious about adding anything that could break or distract. Pier39.ai felt like a native extension, not a distraction.
Gui Rodrigues
CEO & Founder, ProStylingTools

With Pier39.ai, ProStylingTools added a retention and revenue engine inside the checkout. No new discounts. No dev cycles. Just pure profit and loyalty, on autopilot 🚀