
How Skout Organic Turned Post-Purchase into a growth engine with Nash Post Purchase
Author
Ankita Verma
Published Date
Jun 12, 2025
Nash Post Purchase
Food & Beverage
5+%
Offer Engagement Rate
$45K-50K
Earnings Per 100K Transactions
$11.35
Avg Store credits earned by Skout customer
Skout Organic, a clean-label snack brand, added Nash Post Purchase from Pier39 AI across its thank-you page, order status page, and confirmation email, going live the same day. The advertiser-funded channel reached a 5+% offer engagement rate and $45K-50K earnings Per 100K transactions, averaging $11.35 in store credit per customer with zero discounts or paid ads.
About Skout Organic
Skout Organic is an American food brand that makes certified organic, plant-based, and allergy-friendly snack bars, soft-baked cookies, and protein bars.
The Overlooked Moment That Drives Results
In DTC, the moment right after someone checks out is often ignored. But it’s one of the few moments when your customer is still fully engaged. They’ve just placed an order, they’re paying attention, and they’re still in a buying mindset. Most brands let that moment pass.
Skout Organic didn’t want to:
As a clean-label snack brand built on trust and loyalty, they were looking for two things:
A way to increase customer lifetime value
A new revenue stream that didn’t require more ad spend
They found both with Pier39.ai.
The Ask: Simple, On-Brand, Impactful
When Mark Collis, CEO of Skout Organic, reached out to us, his brief was clear and to the point:

That message captured what many modern DTC brands are feeling: it’s no longer about hacking growth with paid media. It’s about doing more with the customers you already have, and doing it in a way that adds to the experience, not interrupts it.
The Challenge: Protecting What Matters Most
Skout Organic is a clean-label snack brand built on trust, transparency, and loyalty. They weren’t just looking for more revenue, they wanted it without sacrificing what makes their brand special.
Skout’s biggest concerns were valid:
Would this feel intrusive to their customers?
Would it create operational overhead for the team?
Would it affect the checkout experience in a negative way?
Mark asked thoughtful questions:

What We Launched
Pier39.ai was added across three simple, high-visibility touchpoints:
The thank you page
The order status page
The order confirmation email
The experience was additive, not disruptive, featuring curated, wellness-aligned brands like Hiya and Troomy that matched Skout’s.
We were initially skeptical this would negatively impact our customer experience, but instead our customers are engaging and we're earning more with every sale.
-Mark Collis, CEO
Strategic Value Beyond the Numbers
What sets this apart isn’t just the earnings it’s the strategic alignment with Skout’s long-term growth priorities:
5+%
Offer Engagement Rate
$45K-50K
Earnings Per 100K Transactions
$11.35
Avg Store credits earned by Skout customer
What's Next
After the initial success, Skout began exploring:
Additional placements, like loyalty emails and homepage modules
Being featured as an advertiser in other family-friendly checkouts
A/B testing messaging to improve performance over time
Two ways Pier39 AI can grow revenue per order for your brand.
Nash Convert
Recovers margin in your store by engaging and converting stalling shoppers.
Nash Post Purchase
Adds another revenue stream for your brand and brings your shoppers back with advertiser-funded offers.
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